Who's Game?

The Big Bash League isn't like regular cricket. Half-time entertainment, fireworks, face-painting and a full match all packed into just three hours, makes it the perfect sport to take kids along to for a family night out. Simply put, BBL has all the colour, action and fun of a video game — it's just real life.

Who's Game?

Apparently, more people than ever.
With this campaign behind it, BBL has had its most successful season in the history of the sport establishing a spot in the Top 10 Most Attended Sports Globally and television audiences averaging 1 million each night.

Scale: More than 2,000 unique deliverables.
TV, Online, Mobile, OOH print and OOH digital, Press and Radio.

PRINT / OOH

TV

Agency: M&C Saatchi
Client: Cricket Australia
Media: TV / RADIO / DIGITAL / OOH / PRINT
Creative Director: Paul Taylor
Art Director: Lars Wannop
Production: FSM

Sound design: Bang Bang Studios
Sound designer: Tristan Dewey
Producers: Polly McGregor and Holli Dee