SLURPEE SPORTS BOTTLE
Thrills. No spills.
Until now, Slurpee have championed the cup. But not so long ago, they decided to mix things up. They launched a sports bottle. Our brief: sell 150,000 bottles filled with freezing cold Slurpee in the middle of winter. We soon realised that putting a lid on your Slurpee lifts the lid off fun and created a product demonstration that was all thrills, no spills.
The bottles sold out so fast the final video in the series was never published.
The Results
• Campaign won Global Best in Food & Beverage at International Shorty Awards NYC.
• 220% increase in social engagement
• Over 5.5 million views
• On average, people refilled their Slurpees 7 times
• Slurpee bottles sold out nationally