Think Tomorrow. Do today.

University of Canberra gives students something that its competitors don’t: the ability to take action immediately. With hands-on learning and an on-campus courtroom, hospital and clinic students are taking action and gaining experience while others are still at their desks. 
Think tomorrow. Do today. positioned University of Canberra as the university that empowers their students to take action and connects them with their future careers by giving them hands-on experience before they graduate.

Our use of multiple exposure photography and snappy tone of voice compelled potential students to take action. Split into three phases including mid-year enrolment, Open Day and end of year enrolments, each phase included film content, billboards, bus transits, digital banners and landing page assets.

Agency: Isobar Melbourne
Client: University of Canberra
Media: Online Film / OOH / Print / Digital / Social
Creative Director: Carmela Soares
Art Director: Lars Wannop
Copywriter: Emma Park
Director & Editor: Jimmy Ennet
Producer: Sam Tremayne