Telstra NBN Brand Launch

Telstra, Australia's leading telecom provider wanted a way to capture the excitement that comes from having the super-fast National Broadband Network in your home. We created and projected 7 images onto 7 different houses found throughout Australia, connecting to each market. Each bursting with light and colour, each image related to messages that were driven by themes: Value, Savings, Limited time offers, and Bundle Packs. As the NBN was installed throughout Australia, the campaign rolled out nationally as an outdoor, Retail POS, Digital, Activations and set the direction for a forthcoming TVC.

Agency: DDB Melbourne
Client: Telstra
Media: Print/Outdoor
Creative Director: Rob Beamish
Art Director: Lars Wannop
Post-Production: Kenetic
Photography: Julian Wolkenstein