The Perfect Candidate
Australia’s first politician driven by data, not bias.

With the national election date set, voters needed somebody to turn to that truly represented their interests.
Meet The Perfect Candidate. Powered by two years of data from over 125,000 Australians, The Perfect Candidate was a true reflection of the nation’s values, concerns and aspirations.

The campaign won Best Digital (Charity) at the 2019 MADC awards and shortlisted at Spikes Asia 2020.

With just $5,000 in paid media The Perfect Candidate reached over 84million, generated more than 350 news articles, was featured on prime time television and radio and achieved an ROI for the Australian Futures Project of more than 700%.

Credits
Isobar
Thomas Francis - Client Partner
Amy Sinclair - Client Engagement Director
Robert Tilt - Innovation Director

Mike Fraser - Executive Design Director
Stephen Graham - Strategy Director
Emma Park - Creative Director
Lars Wannop - Senior Art Director
Luke Falkland-Brown - Senior Copywriter
Felipe Carneiro - Designer Lindsay Dryhurst -
Designer Todd Hannett - Producer
Vishan Jayasinghe - Strategic Planner
Vince Leoncio - Technical Test Analyst

Cox Inall Change
Justine Sywak - General Manager
Rosanna Bonaccurso - Account Director
Molly Bruce - Senior Account Manager
Emma Schwarer - Senior Account Executive
Natalie Durmanic - Senior Account Executive
Olivia Benic - Account Coordinator