SPOKES X LEGENDS
More safety, less squids.
There are plenty of squids on the road. Our brief from TAC was to create less of them by educating motorcyclists on safer ways to ride and help them make more informed riding decisions. But like anything, knowledge comes with experience. So, we got four of MotoGP’s most influential figures to share their secrets to taking your riding level from squid to legend.
The content was supported with a website, TVC and a Legend's Masterclass at the Australian MotoGP where fans could take part in a Q&A with iconic champions of the sport.
Agency: Isobar Melbourne
Client: TAC
Media: Digital Film / Activation
Creative Director: Carmela Soares
Art Director: Lars Wannop
Copywriter: Fraser Nelson
Director & Editor: Chris Phillips
DOP: Tom David
Producer: Matt Hearn